Visitors and residents of Northern California are struck by the astounding cultural and natural diversity. Redwood forests, incredible mountains, and the beautiful desert are just hours away from the beaches and coastline. There's plenty to do here, whether you're the outdoors type, a shopaholic, or somewhere in-between.

The San Francisco Bay Area's, the Central Coast, the Central Valley, High Sierras, and Desert regions each have their own unique flavors, attractions, and opportunities.